Email marketing can be one of the most effective ways to market your business but first, you need to build your email marketing list. Here’s how to do it.
How To Build Your Email Marketing List
There are many ways to build your email marketing list. Here are some of the ways we think are the most effective.
- Personalized CTAs - Personalized calls-to-action have a higher view-to-submission rate than generic ones. Visitors to your blog or web page are looking for something specific and CTAs that address those needs are more effective. Personalized CTAs work when you have quality content to offer visitors, such as a toolkit, an e-book, a fun quiz, or an exclusive article. If you offer content related to your visitor’s needs, your email newsletter will be helpful and valuable and feel less like an advertisement and more like a resource.
- Pop-ups or Slide-ins - Timed pop-up ads or onsite retargeting can be both welcome and effective. After a visitor spends a certain amount of time on your page, they can receive a pop-up that’s relevant to the content on the page or their behavior. You can use exit pop-ups that appear when someone tries to leave the page or scroll pop-ups that appear after they scroll a certain distance down the page.
- Timed Pop-up Surveys - Most people don’t visit websites looking for email sign-up forms so you’ll need visitors to feel invested in your content before you ask them for their emails. Try reaching out to visitors on specific pages with surveys related to that content to build your email list.
- Humor Or Sarcasm - Instead of relying on basic “Yes or No” web offers, try putting some personality into your CTAs to increase your email lists. Adding humor or sarcasm in your calls-to-action humanizes your requests. It reminds visitors that there’s a person behind the button and can make them pause before reflexively clicking “no, thanks”.
- Value - Use the language in the CTA to get people clicking. If you want people to sign up, don’t use the words “sign up.” Nobody wants to sign up or subscribe to more junk emails. Instead, outline the value you offer using words like, “Download,” “Featured”, “Exclusive,” and “Access.” Craft CTAs that make clear the value people will get in exchange for their email addresses. Potential subscribers need to know how your emails can offer unique and exclusive content that isn’t already available on your website. They want to believe you’re offering something special via email.
- Social Media And Email Signature - If you have social media followers or businesses you exchange emails with, you can use those connections to build an email list. Try pitching an email newsletter on your business’s social media pages. The people who follow you already know and like you so give them the chance to get more of you. You can also include a link in your email signature that goes to your email newsletter or to a blog post or landing page with email subscription CTAs.
- Landing Pages - When you increase the number of landing pages, you’ll increase your leads. Individual and personalized landing pages allow you to appeal to a wider audience. Everyone who visits your site needs something different, so the more landing pages you create to address their unique needs, the more sign-ups you’ll get. The more you can offer to cater to specific demographics, the more customers you’ll bring in.
- Act Now! - Encourage everyone to sign up immediately. In addition to strategically placing personalized CTAs on landing pages and blog posts, create a personalized CTA that mirrors what your newsletter primarily centers around for visitors who want to sign up immediately.
- About Us Page - Include a CTA on your About Us page. People don’t visit the About Us pages of businesses they don’t care about, which makes it prime real estate for conversions. If your About Us page causes visitors to want more from your business, but they’re not ready to buy, a CTA that asks them to sign up for a newsletter might be the perfect middle-ground.
- Scroll Box - A scroll box can help you catch visitors when they’re most likely to convert. A call-to-action works best when it catches visitors who are ready to take action. Figuring out when visitors are ready to convert depends on their behavior, so do some A/B testing to determine where to put your CTAs.
If you want to learn more about email marketing read our article, “Introducing Readymade Targeted Email” or contact us.
Tags: email marketing list, small business
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