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How To Ship Products From Your E-Commerce Website

If you sell products from your E-commerce website, you will have to know how to get them to your customers. Here’s how you do it.

How To Ship Products From Your E-Commerce Website

Shipping products effectively and efficiently is critical to the success of your e-commerce business. From packaging to delivery, ensuring a smooth shipping process is vital for customer satisfaction and business growth. This guide includes essential steps, best practices, and tips to streamline your shipping operations while delivering a great customer experience.


There are 3 general things to consider when it comes to shipping:

  • Products - Are all your products similar in size and weight, or do they vary? This will impact the type of shipping you choose.
  • Destinations - Where are you willing to ship to? Are you ready to ship abroad or not?
  • Budget - How much money do you have set aside to cover shipping costs? Don’t offer free shipping to all your customers if it’ll cripple your bank account. Assessing your budget ahead of time will help you make important decisions about which shipping method to offer.

These 3 broad considerations can be broken down into the following:

  • Choosing Shipping Carriers - Picking suitable shipping carrier(s) is crucial for timely and secure product deliveries. Research and compare different shipping options based on factors like cost, speed, reliability, and coverage. Consider partnering with multiple carriers to provide your customers with flexibility. Popular shipping carriers include UPS, FedEx, DHL, and USPS. Assess their services, pricing structures, tracking capabilities, and customer reviews to make an informed decision that aligns with your business needs.
  • Packaging and Labeling - Proper packaging is essential to protect your products during transit and maintain their condition upon delivery. Use sturdy and appropriately sized packaging materials that can withstand handling and protect the contents. Consider your products' size, weight, and fragility when choosing packaging options. Use bubble wrap, packing peanuts, or other protective materials to prevent damage. Additionally, ensure clear and accurate labeling on each package, including the shipping label, return address, and any necessary handling instructions or regulatory compliance labels.
  • Order Processing and Fulfillment - Streamline your order processing and fulfillment procedures to expedite shipments. Invest in an e-commerce platform or order management system that integrates with your shipping carriers. This integration can automate order processing, generate shipping labels, and provide real-time tracking information. Establish efficient workflows for picking, packing, and shipping orders, minimizing errors and delays. Train your staff on handling and fulfillment procedures to ensure consistency and accuracy.
  • Calculate Shipping Costs and Offer Transparent Pricing - Determine your shipping costs based on package weight, dimensions, destination, and selected shipping carrier. Utilize shipping rate calculators provided by carriers or integrate real-time shipping rates into your e-commerce platform. Offer transparent pricing to your customers by displaying shipping costs upfront or providing shipping estimations at the checkout stage. Clearly communicate any additional fees or surcharges, such as expedited shipping or international customs charges, to avoid surprises and customer dissatisfaction.
  • Tracking and Communication - Offer a seamless and transparent tracking experience to your customers. Provide tracking numbers for each shipment and send automated shipping confirmation emails with tracking links. Integrate tracking information into your e-commerce platform or website, allowing customers to check their shipment status easily. Regularly update customers on any delays or delivery issues and promptly respond to customer inquiries regarding shipping.
  • International Shipping - If you offer international shipping, familiarize yourself with customs regulations, duties, and documentation requirements for different countries. Research prohibited and restricted items to avoid any legal issues. Provide accurate product descriptions and values on customs forms to prevent delays or customs-related problems. Consider offering different shipping options to accommodate various international customers' preferences and budgets. Communicate estimated delivery times and potential customs fees clearly to international customers.

Your start-to-finish shipping process will consist of the following:

  1. Receive an online order
  2. Source the products that need shipping - check their size and weight
  3. Double-check and confirm the shipping destination
  4. Decide which carrier you’re shipping with
  5. Calculate the shipping cost
  6. Package the product
  7. Label the product
  8. Ship the product

Efficiently shipping products from your e-commerce website is essential for customer satisfaction and business success. By following these steps and implementing best practices, you can streamline your shipping operations, ensure timely deliveries, and enhance the overall customer experience. A seamless shipping process can contribute significantly to building customer loyalty and driving growth in your e-commerce business.

If you want to know more about e-commerce, read our article, “5 Tools and Resources to Launch a Successful Ecommerce Business”, or contact us.

Tags: e-commerce, shipping

Geoff Strauss

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