If you want to promote yourself online, you should be on social media. If you wish to connect with your customers, enhance your online reputation, or get more exposure online, social media profiles or pages are an indispensable tool.
Unless you own an authority site associated with your identity, social media pages or profiles are the first results that search engines show whenever someone searches for your name or brand. So, your profile should look like a landing page for your brand. Here’s why.
Most social media profiles and pages, especially for B2B businesses, serve as reviews and rating platforms. If you don’t know the specific social networks your customers and prospects are using and reviewing on your field, there is a good chance you are missing out on the chance to leverage these reviews for your benefit.
Besides, it is easy to miss the negative feedback. Paying attention to your social media profiles and pages gives you the chance to encourage your audience to leave reviews. When necessary, you can professionally address negative feedback and gain the reputation you or your business deserves.
Public relations (PR)
Social networks are an excellent vehicle for disseminating important corporate messages and news. LinkedIn allows for press release-like communications and other forms of professional content. Besides, you can leverage various social platforms to get positive news to your target audience about what your business is doing beyond generating monthly profits.
Spreading cheers and your business’s goodwill on social platforms gains higher engagement from fans and consumers. This, in turn, boosts audience numbers over time and positively affects your brand’s online visibility. So, it would be best if you never ignored the power of your social media profile or page in the amplification of PR.
Search engine optimization
Currently, there is a lot of info and misinformation about the correlation between social media and SEO. Over the last few years, there has been a heated debate over causation and whether or not there are signals built into search engine algorithms that directly relate to social networks. However, there is a consensus within the digital marketing world that if you choose to do SEO, you need to think about social media too.
Establishing a clear link between your corporate website and social media pages or profiles is essential. Additionally, creating feeds that bring social media content into your website and adding links back to your social profile is imperative.
Remember, you should create a plan to share relevant content regularly. This way, you can get a lot of engagements on social platforms, just like other industry-leading competitors in the marketplace.
Beyond your focus on your brand, efforts to gain more consumer attention, and drive return on investment, you can also learn a lot in social networks. Monitoring your peers, keeping tabs on in your audience, and staying engaged, you can get insights.
Some of these insights could inspire content, advise strategy, and help you make critical decisions regarding your products and services.
Your profile pages on social networks are the first impression that most people see. And it is worth spending some time to perfect your social media presence. So, make it more exciting and compelling.