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July Small Business Marketing Ideas (Updated For 2023)

July means summer and Independence Day. While the 4th is a great opportunity for marketing, there’s more to July than food and fireworks. Here’s our rundown of July marketing ideas for small local businesses.

July holidays

July is full of great marketing opportunities. Here’s our list.

  • Independence Day (July 4) - It’s the biggest holiday of the summer. Here are some ways to incorporate it into your marketing:
    • Promotions - Offer a 17.76% discount, reduce an item price to $17.76, or use promo codes like FIREWORKS or FREEDOM. Create buy-one-get-one deals for Independence-themed products, or run a sale.
    • Giveaways - Offer red, white, and blue-themed prizes, barbeque supplies, gift cards, or essentials like lawn chairs, bug spray, hand sanitizer, etc.
    • Posts - Write blog posts with themes like freedom, independence, fireworks safety, or travel tips.
    • Pictures - Take some original photos related to the holiday and post them.
  • Ice Cream Day (July 16) - Some sweet ideas include:
    • Running an ice cream social with free ice cream and special discounts or coupons.
    • Have an ice cream sundae party at your business and share fun photos on social media. Try buying the ice cream from a local store and tagging them in posts.
    • Offering free ice cream after classes or sessions you host.
    • Creating ice cream-themed content.
  • Get to Know Your Customers Day (July 20) - Strengthen your client relationships. Share online surveys to show you value your customers and gain new insights. Customers like giving their business to people that share their values. 
  • Buffalo Soliders’ Day (July 28) - Use your marketing to celebrate diversity by commemorating some of the earliest Black troops in the US Military.

Here are more ways to make your July marketing explode.

  • July 1: World Bronchiectasis Day, Canada Day, International Joke Day, Postal Worker Day, International Day of Cooperatives, Bobby Bonilla Day, American Zoo Day
  • July 2: World UFO Day, Wildland Firefighter Day, Anisette Day
  • July 3: Stay Out of the Sun Day, International Plastic Bag Free Day, Fried Clam Day, Chocolate Wafer Day
  • July 4: Caesar Salad Day, Barbecued Spareribs Day 
  • July 5: Hawaii Day, Bikini Day, Workaholics Day, Graham Cracker Day, Apple Turnover Day
  • July 6: International Kissing Day, Fried Chicken Day, Hand Roll Day
  • July 7: Global Forgiveness Day, World Chocolate Day, Dive Bar Day, Macaroni Day
  • July 8: Video Game Day, Freezer Pop Day, Chocolate with Almonds Day
  • July 9: Dimples Day, Sugar Cookie Day
  • July 10: Kitten Day, International Town Criers Day, Chronic Disease Day, Pina Colada Day
  • July 11: World Population Day, Cow Appreciation Day, 7-11 Day, Mojito Day, Blueberry Muffin Day
  • July 12: Simplicity Day, Malala Day, Orangemen's Day, Eat Your Jello Day, Paper Bag Day
  • July 13: French Fry Day, Beans ‘n’ Franks Day, Delaware Day
  • July 14: Mac and Cheese Day, Pandemonium Day, Nude Day, Tape Measure Day
  • July 15: Give Something Away Day, Clean Beauty Day, Gummi Worm Day, Tapioca Pudding Day
  • July 16: Ice Cream Day, Cherry Day, World Snake Day, Corn Fritters Day, Personal Chef Day
  • July 17: World Emoji Day, Lottery Day 
  • July 18: Nelson Mandela International Day, World Listening Day
  • July 20: Moon Day, International Chess Day, World Jump Day
  • July 21: Junk Food Day, Be Someone Day, 
  • July 22: Parents' Day, Day Of The Cowboy, Hammock Day, Rat Catcher’s Day
  • July 23: Gorgeous Grandma Day, Parents’ Day, Vanilla Ice Cream Day
  • July 24: Pioneer Day, Cousins Day, Tequila Day, Drive-Thru Day
  • July 25: Hire a Veteran Day
  • July 26: Aunt and Uncle’s Day
  • July 27: Crème Brûlée Day, Disability Independence Day
  • July 28: Milk Chocolate Day
  • July 29: Lipstick Day, International Tiger Day, Chicken Wings Day
  • July 30: International Friendship Day, Father-in-Law Day, Cheesecake Day, World Day Against Trafficking in Persons
  • July 31: Avocado Day, World Ranger Day

Month-Long July Events

July also has other ways to market your business, including the following.

  • Grilling Month
  • Culinary Arts Month
  • Blueberry Month
  • Hot Dog Month
  • National Park and Recreation Month
  • Ice Cream Month
  • Picnic Month
  • Independent Retailer Month
  • Bison Month
  • Baked Bean Month
  • Deli Salad Month
  • Watermelon Month
  • Vehicle Theft Protection Month
  • Plastic Free July
  • Blackberry Month
  • Eggplant and Lettuce Month
  • Nectarine Month
  • Raspberry Month
  • Horseradish Month
  • Share A Sunset With Your Lover Month
  • July Belongs To Berries Month
  • Sarcoma Awareness Month
  • Contract Sewing Month
  • World Watercolor Month
  • Mango and Melon Month
  • Gun Pride Month
  • Black Family Month
  • Carpet Cleaning Month
  • Dog House Repair Month
  • Cell Phone Courtesy Month

If you want to know more about marketing read our article, ”How to Decide a Budget for Your Small Business Marketing”, or contact us.

Tags: cover-story,marketing ideas, July

Geoff Strauss

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