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Local Marketing Ideas for Elderly Home Care Services

Local Marketing Ideas for Elderly Home Care Services


Home Care services for the elderly is becoming very competitive. If you are a Home Care Services business owner, then you need to market your business aggressively to the right people at the right time to stand out in the pool of competitors. Here is some good advice on what works for Home Care Services:


1. Online Ads such as Google, Yelp and Facebook

Family members of elderly, caretakers or elderly themselves will search online for Home Care Services. With online ads, you pay per click and create an instant stream of leads that are actively looking for your services.


2. Search Engine Optimization (SEO)

With SEO you make yourself visible across the web and build an ongoing stream of people looking for a home to your website or social media pages, from where they can do more research and contact you directly.


3. Create an informative website

Once people find you after searching or getting a referral, the first place they look is your website. The website need not be fancy, but it certainly should be informative. It should assure the family that you are a legitimate and trustworthy business.


4. Maintain a strong social media presence

Most people looking for Home Care Services are familiar with Facebook, yet don't ignore other Social Media with large numbers of users, for example, Instagram, LinkedIn, Twitter, and Google+.


5. Publishing of blogs on your website

If you haven’t published any blogs on your website, you’re missing out on one of the easiest and most effective ways to describe your business and market yourself online. Use your blog to provide useful information for your target audience such as tips for better elderly nutrition or how seniors with limited mobility can get more exercise.


6. Distribute well-designed postcards/flyers

A postcard is ideal for making an eye-catching brand statement, and a well-designed flyer can be an effective and affordable way to tell your story and promote your business. This is especially true if you focus mainly on your LOCAL community.


These tips can help your Home Care business reach your target audience. Ellipsis can help you enhance every part of your business, including your marketing efforts. To better understand our services, check out some of the low-priced Readymade marketing services we offer.

Tags: local,marketing,homecare,industry:100005

Gautam Tandon

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