Having a landscaping business takes more than just doing landscaping. You need to attract customers and that means you have to market your business. Here are some ideas local marketing ideas you can use.
Local Marketing Ideas For Landscaping Companies
To be effective, your marketing strategy should include both online and offline elements. Here are just a few to get you started.
- Website - Your website is your company’s online storefront. Consumers looking for service providers tend to do online research before hiring a company. What’s on your website should make prospects see you as a reputable professional. Showcase your portfolio, share testimonials, and post reviews from your clients to demonstrate your expertise and provide information about your landscaping business.
- Directories - Register your landscaping business on the directories people use, such as Google My Business, Yelp, Thumbtack, Porch, Angie’s List, and Home Advisor. This is one of the main ways to make sure your business shows up on maps so make sure the information you provide is accurate and the same everywhere. Seeing your business listings and reviews will show your legitimacy and quality when people search for landscapers online. Ask satisfied customers to write a review for you and then leave them replies when they do. If you get negative feedback, always respond politely and explain your side of the story.
- SEO - The higher you rank in Google search results the better your chances for getting more business. A few ways to improve your business’s search ranking include:
- Running paid ads
- Registering on Google Business
- Getting listed on directories
- Making sure your website is optimized with the keywords that people use to search for landscaping businesses.
- Social Media - You need to have business pages on social media platforms because that’s where a lot of your potential customers are. Create business pages for your company on platforms like Facebook, run ads to increase awareness/generate leads, and even build a community for your customers. Ask your customers to share photos of your work, tag you, and leave reviews. Seeing an online community of people who support your business will give prospects confidence about working with you.
- Online Advertising - You can use pay-per-click (PPC) advertising on Google or Facebook. Your ads should at the minimum include how to contact you and a call to action.
- Videos - People love videos, that’s why YouTube is the second most popular social media site. Any videos you create can be shared through your website and social media pages. Marketing videos make it easier and more engaging for potential customers to learn more about your business and get to know, like, and trust you. It also provides more content for search engines to find about your business and build your online trust and authority.
- Community - You should also do offline marketing, such as participating in local events to show people in your area what you do. You can also join professional or community organizations where you can build a network with people and businesses who might need your services. Show your expertise by teaching others about best practices or volunteer to make presentations at local garden clubs or other organizations.
- Timing - Start marketing before peak season (usually starting in spring and continuing until fall, depending on where you are). Begin your marketing efforts early by offering a pre-pay discount. Secure your existing clients’ business early to help you plan your budget, schedule routes, and generate recurring revenue.
- Appearance - Make sure your crew members are dressed in neat and clean attire that displays your company name and logo. You can use even use your vehicles as mobile marketing tools by putting your company name and logo on them. These tactics will build brand awareness and recognition.
- The 3/9 Strategy - The 3/9 strategy is when you send a crew of 3 out to a job, two of them stay to do the work while the other one goes to the nine nearest houses or businesses to hand out fliers or leave door hangers. This strategy is that a low-cost, easy way to promote your business while learning more about potential clients and their properties.
- Network - Connect with similar businesses and offer partnerships to expand your network and get more business. Some good businesses to partner with include real estate, pest control, architects, home inspection companies, garden shops, urban planners, and community organizers. You can exchange customer referrals or even create service bundles to attract customers.
If you want more ideas or help marketing your business, let us know!
Tags: local marketing ideas, landscaping companies