In case you are in any way similar to me, it takes a ton of time to locate another salon to trust with your hair. Many of us have a hard time finding the perfect salon. Don't worry if you are running out of ideas for marketing your salon. We have crafted the best marketing techniques to build trust and attract customers to your salon.
In an image-driven business, photos say more than words. Share cool images on Facebook, Instagram, or Twitter to increase your business. Speaking of hashtags, how you use them for hair salon marketing should depend on the social media platform. You can try theme days like #MakeoverMonday to showcase before-and-after photos of clients. Use hashtags like #ManeMonday to show off your salon’s best looks of the week.
2. Offer Referral Discounts
In the salon business, referrals are everything and everyone loves discounts and offers. We recommend that you give your customers a little bonus for doing your advertising for free and sending new clients your way.
3. Keep Your Website Updated and Fresh Looking
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website browsing new hairstyles, make-up and other more related services you offer. Be sure that your salon website includes:
- Nice photos of your staff and happy clients enjoying your services.
- Easy access to information on all your services including pricing and any specials you may be running.
- Links to your social media pages to build your online following.
4. Offer Convenient Appointment Scheduling
Last but not least, offer convenient appointment scheduling. Clients prefer salons that make it easy to schedule an appointment. It's the one most important criteria a client will look for when choosing a salon. Include online booking on your website or Social Media pages in addition to phone scheduling. A recent survey found that 42% of online scheduling happen after business hours.
Track all these salon marketing ideas and put them into practice. Ellipsis works with small business owners including LOCAL salons to promote their businesses at a low cost. For your salon marketing business check out our services.