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Local Marketing with Google Ads

Did you know Google Ads provides many different options beyond just the typical search and display Ads? Here's how your local business can use Google Ads for attracting local customers.

Google Search Ads

Google Search Ads are text Ads that show up in Google Search Results at the very top and at the very bottom. Google supports many Ad formats for their search Ads, such as Text Ads, Dynamic Search Ads, Call-only Ads, Product Shopping Ads, Local Search Ads, Local Catalog Ads, and Showcase Shopping Ads.

Google Display Ads

Google Display Ads are text and image Ads that show up on millions of websites that have partnered with Google. Together, they are called the Google Display Network. Google provides many ways for setting up a display campaign, such as Responsive Image Ads, Uploaded Image Ads, Engatement Ads, and Gmail Ads. Display Ads are great for reaching out to people who either visited your website or landing page before or are just browsing around for products or services similar to yours.

Google Video Ads

Google Video Ads are short video Ads that can be shown before, after, or in-between a video on YouTube. Google offers a variety of methods for running Video Ads, such as Skippable In-Stream Ads, Non-Skippable In-Stream Ads, Video Discovery Ads, Outstream Ads, Bumper Ads, and Masthead Ads.

Google App Store Ads

Google Mobile App Store Ads show your Google Android App at the top of search results in Google App Play Store. They are also called Dynamic Mobile Ads. If you have an App and you are trying to get more users or App downloads, this is the campaign for you.

Google Hotel Booking Ads

Google Hotel Ads are shown on Google Bookings and therefore as also called Google Bookings Ads. If you have a hotel, motel or bed and breakfast, you can use Google Bookings to list your property and sell rooms. Google Bookings Ads is a great way to attract customers searching for vacation homes or hotels.

 

 

Which Ad format should you be using? It depends on what you are trying to do! Want to learn more? Let's have a chat

 

 

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Gautam Tandon
Jun/17/2020

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