The first day of Spring is March 20th and this is the month to spring into action with your local marketing. Even if Spring isn’t your thing, there are other marketing opportunities that can help your business bloom. Here are some ways you can restart your success in the month known for new beginnings.
March Marketing Ideas
From individual days to month-long events, March has plenty of opportunities for you to creatively market your business.
International Women’s Day (March 8)
You can market your business with an email marketing campaign that focuses on your female customers. Another opportunity is to offer discounts on your products or services that appeal to women. Share your promotions on social media using relevant hashtags, such as #internationalwomensday and #celebratingwomen, to increase exposure. Take pictures of your female employees or customers and publish them on social media and your website with a caption about the event.
Pi Day (March 14th)
Celebrate with some actual pie! Educational centers can offer programs about math and host online Pi Day events. Bakeries and restaurants can offer specials on pies or pie-baking classes. Encourage your social media followers to bake and show off their pies, or just eat some pie and post the pictures. Whether you celebrate Pi or pie, tag all of your posts using hashtag #piday to help people looking for Pi Day specials find your posts.
St Patrick’s Day (March 17)
You don’t have to be Irish to celebrate St. Patrick’s Day on March 17! St. Patrick’s Day is a perfect opportunity to dress in green and post on social media. Give customers wearing green a special discount or prize for taking a picture and tagging your business. Make sure to use hashtags so your posts can be found by new followers and promote your business. Use the days ahead of St. Patrick’s Day to let customers know about the offers you have for them.
Create a green-themed atmosphere in your business and offer discounts or special rewards to customers who wear green. Create custom themes for your social media accounts and display your special offers. Remember to use tags in your posts to boost their visibility.
First Day of Spring (March 20)
Think warm thoughts and engage customers with Spring marketing ideas. Spring might seem far away when there’s still snow on the ground but the first day of Spring is March 20 and celebrating the end of winter is a perfect reason to run a sale or promotion. You can use the excitement and fresh-start mindset of Spring to promote special offers. One idea is to develop a free virtual educational event, like an art class or cocktail-making seminar, and offer a discount to attendees to encourage sales. No matter what you do, make sure to promote your offer online through channels like your website, your social media pages, and by publishing a post to your Google My Business page so that people will discover your business and your offers.
Earth Hour (March 25)
Earth hour is a great opportunity for local marketing. Show customers that you care about the environment by urging people to participate in this event by switching off their lights. Demonstrate your support for environmental awareness by developing a promotional event that includes information about the environment. Be creative in the events that you organize as well as the posts you share on social media to raise awareness of this day. You can also participate in local Earth Hour events or start something new!
Market your business by providing nutrition tips and healthy recipes through blog posts, email, or social media to engage with people. Post recipes and meals on sites like Pinterest and Instagram, or use hashtags like #eatright and #NNM on Instagram and Twitter to get your posts noticed and shared. You can also organize food donation campaigns and share the information through social media channels.
NCAA College Basketball Tournament
Try creating a March Madness bracket to go with your business. Restaurants can have a competition of their most popular dishes and encourage customers to vote by ordering one of them. Small businesses can offer a discount to customers wearing something from their favorite school. You can also take pictures of employees getting in the spirit. Post pictures of employees and customers showing their team spirit on social media with hashtags so your posts will reach more people.
To learn more, read our article, “How To Encourage Your Local Community To Buy Local", or contact us.
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