Grassi Investment Management was looking for an easier way of consistently sending quarterly email newsletters to their subscribers. However, being a small team, they did not have the time and resources necessary to set up and send out newsletters, in a consistent manner.
Ellipsis Readymade Email Marketing Program provided Grassi Investment Management with a pre-assembled team of marketers consisting of an email template designer, and an email automation expert, at a fraction of cost of traditional marketing agencies. The team put together an attractive email template and an email automation process by which their subscribers started receiving high quality email newsletters on a quarterly basis. Each newsletter contained a summary of blogs and articles published recently, with links to follow them on various social media channels.
Grassi Investment Management was able to consistently send out their email newsletters, without needing to spend their own precious time on marketing or hiring expensive traditional marketing agencies.
Tags: case-study,location:Santa Clara+CA,program:Email Marketing,industry:100011,email newsletters for wealth managers