Scottish Highland Gathering and Games generates 3X more leads using Ellipsis Readymade Twitter Ads

Challenge:

Caledonian Club of San Francisco wanted to promote their annual Scottish Highland Gathering & Games event to younger generation in San Francisco Bay Area, but they were running tight on budget. So, they wanted to try some cost effective ways of reaching out to their target demographics.

Solution:

Ellipsis Marketing created a high-quality Twitter Ads campaign helping build awareness amongst their target audience. We created several different kinds of Ads, tested different messaging and audience to identify best performing Ads. We also engaged with various game presenters, helping increase the reach organically.

Result:

The Caledonian club saw a 3X increase in conversions from Ellipsis Readymade Twitter Ads campaign as compared to other Ad channels.

Tags: case-study,location:Pleasanton+CA,program:Twitter Ads,industry:100018,social media marketing for non-profit organizations,cid:32