The Caledonian Club of San Francisco sees 9X Return on Marketing Spend using Ellipsis Readymade Google Ads Program

Challenge:

The Caledonian Club of San Francisco wanted to increase ticket sales of their 151st Scottish Highland Gathering and Games event using new digital advertising methods.

Solution:

Ellipsis Marketing created a series of hyper targeted Ads and used Google.com and Google Display Network to reach the audience. In addition the event was listed on various event sites bringing in additional high quality traffic. A landing page was created to improve conversions.

• Highly optimized Ads were created using careful keyword research
• Hyper targeted Ad Campaigns were created using Google Ads
• In addition event listings were utilized to spread the word
• Conversions, clicks and ticket sales were tracked
• Landing page content and Ads were optimized for continuous improvement

Result:

The Club saw a 9X return on overall marketing spend!

Tags: case-study,location:Pleasanton+CA,program:Google Ads,industry:100018,google ads for promoting non-profit events,cid:23