Onpage SEO is one of the handy tricks in the world of marketing. It helps in improving your page for Google by ranking you higher and for your readers as well. This is a strategy that every small business owner should consider in the coming year.
The big question is how you implement onpage SEO and get the results you desire. Our onpage SEO checklist will show you effective strategies you can use to boost your ranking on Google. In this article, we’ll take you through these strategies and highlight the differences between onpage and offpage SEO.
Brief Overview of Onpage SEO
Before we go into the checklist for 2024, here’s a brief overview of onpage SEO:
What is Onpage SEO?
Onpage SEO involves site optimization that is done on websites. They are basically the strategies that are within your control, and it’s vital for establishing an online presence. Basically, onpage SEO is what you need to make your website attractive to Google. This will result in an improved search engine ranking, more leads and sales, and more website traffic. Without onpage SEO, your target audience won’t find you.
Differences Between Onpage and Offpage SEO
Unlike onpage SEO, which is done on the website and is within your control, offpage SEO is not within your control. These strategies include link-building, social media marketing, and influencer marketing. These strategies are also vital because they help in building trust and domain authority.
Onpage SEO Checklist for Small Businesses in 2024
With everything above, let’s now go deeper into the onpage SEO checklist for 2024. They include the following:
Content is Key
As a small business owner, you should never overlook the importance of content. This is because Google ranks website content from across the world. If you want to establish dominance on Google, you’ll need to ensure that your website offers a wide range of content for users. Interestingly, you can appeal to different users, irrespective of their search intents.
Creating content regularly will also help to keep your website fresh. It’s worth noting that content isn’t restricted to writing only. Other options include infographics, videos, and other digestible formats.
Optimize Target Keywords
It’s important to have the right keywords in almost every part of your content. Therefore, you need to take time to perform keyword research to gain insights into what your target audience searches for. There are different tools available for this, and you can also use these tools to find the questions users ask with respect to the search terms.
With keyword research tools, you can conveniently target different variations that users search for. When choosing keywords, also consider using key phrases and longtail keywords to help you target high-return customers. The areas to use these keywords include header tags, content, especially within the first 100 words, images, and meta descriptions.
Use Internal Links and External Links
Internal links are a vital factor, and it’s important to use them because they offer many benefits. It’s also easy to add internal links within your content. Basically, these are links that will lead to another page on your website. Using internal links is also a great way of keeping visitors glued to your site, thereby increasing dwell time and reducing bounce rates.
Unlike what most people believe, adding external links to your website is not bad. However, you need to ensure that you use high-authority and high-quality websites in your content. Doing this will show Good that your content is trustworthy and well-researched. In addition, you also need to ensure that you don’t use the links of your competitors as external links.
Maintain a Fast Page Speed
The speed of your page is also an important factor to consider. It’s a factor that can influence how long users stay on your site. Ideally, the load time of your website should be 2 to 5 seconds. If your website takes a longer time to load, you’ll notice your bounce rates increasing. To be sure that your website loads fast, you can run your website through tools like Google’s PageSpeed Insights.
Here are some tips to help you improve the speed of your page:
- Use browser caching.
- Compress images
- Limit the number of redirects.
- Minify your code.
The last item on our checklist is ensuring that your website is mobile-friendly. Statistics show that the mobile internet has grown by over 500% since 2011. Therefore, if your website is not mobile-friendly, now is the right time to include it in your onpage SEO checklist for 2024.
Onpage SEO Services from Ellipsis Marketing
Onpage SEO can be overwhelming, especially for someone who doesn’t have much experience. However, you have nothing to worry about because Ellipsis Marketing offers a wide range of SEO services, including onpage and offpage SEO. With these services, you get all the items in the checklist above done to help you rank high in Google, increase your traffic, and grow your revenue.
Our previous clients have enjoyed the amazing results of our services, and you could be next. Contact us now for more information.
Tags: onpage seo, SEO, small business