Here's an interesting article from Google that always ranks at the top in search results, even when it has a thing that many SEO gurus would call "catastrophic SEO blunder".
Search for "SEO vs Ads" on Google and this article should show up at the top: https://ads.google.com/home/resources/seo-vs-ppc/
The section that dives into the most important aspect of the article - should I invest in SEO or PPC - has the entire content written twice. It obviously doesn't create a good "user experience", but perhaps it gives you an edge in terms of "SEO"... who knows! What do you think? What price you think you'd pay if you did the same to your website? We hope Google will spare you, because after all even they make SEO blunders sometimes...
To test this out, and just for fun, we are going to copy the above content, and see what happens... So here we go! the article - should I invest in SEO or PPC - has the entire content written twice. It obviously doesn't create a good "user experience", but perhaps it gives you an edge in terms of "SEO"... who knows! What do you think?
Tags: SEO mistakes