We specialize in Local Marketing and not a specific business type. We work with many local small business owners within a diverse range of business types. Each week we post an article with marketing advice for a different business type that we support.
This week, we focus on some of the best marketing strategies for non- profit organizations. If you are looking to plan and execute your non – profit marketing to reach prospective sponsors and volunteers, here are some ideas:
Influencer marketing can serve as an essential strategy for marketing your course. While big brands target celebrities for endorsements, this is expensive and out of reach for small non-profits.
However, as a small business owner, you can win influencers from your email database or social media to help you spread the message for you. Look for those who have a large social media following and encourage them to share your information about your business and why they choose to support your cause. Ask them to share your own social media post or even better, write their own posts or blogs.
Also, partner with those that can benefit your organization, including other non-profits, advertisers, government agencies, media and local businesses. Forming the right partnerships can result in substantial attention and donations with little to no money spent.
Social networks can be effective for raising awareness about your charity fundraising. Through large social media platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn, non-profits can engage their target audience to donate to a specific program.
Promote your information and mission statements through social media networks. You don’t have to spend an arm and a leg. You can allocate a small budget to make your cause visible.
An excellent example, through which you can raise funds, is Facebook donate-now button. Donors can use the Facebook donation tool without leaving Facebook. With many competing nonprofit campaigns, it is all about being visible to your audience at the right place and time and with the right offer. The Facebook Donate button promotes immediate action.
Google Ads marketing
Promote your organization for free with the Google Ad Grants program. The program allows non-profit organizations to run marketing campaigns at no cost. Qualified non-profits are given $10,000 per month in Google Ads to be used to support their initiative on the world‘s largest search engine, Google.
However, government institutions, hospitals and academic institutions are not eligible for this offer. If you don’t fall under these categories, apply now. You can be the lucky organization advertising for free.
Non-profit event promotion
Your non-profit event can be an excellent way to attract more donors, strengthen new relationships with supporters and display donor-centred stories. Promote your event through your Facebook event page.
If you are planning a large public event, share videos of your speakers or sponsors. Also, use relevant hashtags that will drive engagements and interaction with your page.
You can also use targeted ads to go for a specific audience that you want to reach. Identify the interests, location, occupation, and other characteristics of your ideal audience members. This way it can help you get the right people at your event.
Finally, you need a responsive website yield results for your non-profit event campaign. Your website offers an excellent opportunity for sharing success stories, your mission, history, news updates and upcoming charity events.
Remember to use SEO to optimize your website and online visibility, so that it can be found and donors will be able to reach you. Use appropriate keywords and blog content to boost SEO. This will help you show at the top search results over non-profits to support.
Planning and executing of non-profit marketing campaign requires time and dedication. Ellipsis Marketing can take care of all your marketing as you focus on running your organization.
Ellipsis offers discounted pricing to local non-profits and through our charity program https://ellipsismarketing.net/charity-program.php, we donate 1% of our sales to local charities. Contact us to hear more about our special non-profit pricing and charity program.