Consumer needs are changing very fast, and only the HVAC contractor who adapts their marketing strategy will see more phone calls, leads, and more scheduled appointments. So, it is not enough to implement a marketing strategy you created in 2016. It’s not going to cut it in 2020. Here are the top 8 marketing tips for HVAC businesses.
1. Create a user-friendly website
All HVAC business websites are not created equal. Your website should be attractive, secure, user-friendly, and optimized to fit various screen sizes. Also, it should resonate with your brand, provide your business contact information, load fast, and offer relevant informative content.
2. Search engine marketing and SEO
A recent study indicated that 97 percent of consumers go online to find local products and services, and 82 percent of mobile device users turn to search engines like Google when looking for local service providers. This is the main reason you should implement a well thought out search engine marketing strategy. So, start thinking about SEO, local SEO, and PPC (pay per click advertising).
3. Consumers trust reviews
When choosing your next holiday destination or a restaurant, what do you do first? Check the overall rating and reviews, right? Well, people do the same when looking for HVAC-related services. It’s just how everything is in this digital age.
The chances are that you will get both positive and negative reviews. And that’s okay. The trick is to respond to all reviews positively and show your customers that you care about their opinions. Having more reviews and responses can help attract new customers. After all, most consumers are looking for brands that care and offer outstanding services to people.
4. Build trust and credibility through content marketing
The chances are that when you use search engines, more often than not, you are trying to solve a particular problem. And so are your target customers. This is the main reason you should create and share high-quality, informative, and relevant content.
Consumers love to educate themselves. Your HVAC business website should provide useful blog posts, articles, videos, and email newsletters that answer your customers’ questions. An effective content marketing also can help your website rank better on Google and other search engines.
5. Make it easy for your prospects
It is easy to find your cash register at your store, right? Now think about how it is challenging to find something on some websites. Make sure your company’s website is simple, clean, and straight to the point. Never make it hard for your clients to find more information about your business or schedule an appointment.
6. Social media is important too
In addition to websites, people use social media platforms to interact with brands online. Actually, more than 34 percent of the world’s population is active on social media. Remember, your social media profiles and pages must be constantly maintained and engage fans and followers.
7. Establish your presence on Nextdoor
Nextdoor is a social media app defined for most neighborhoods in the United States. It is one of the most popular platforms where property owners get a pulse on what’s happening in their communities. The platform can help you grow your business because more than 90 percent of American communities use it to get recommendations and service providers.
8. Make the most of your video marketing efforts
Did you know that most homeowners don’t know how to change an HVAC filter? And what do today’s consumers do whenever they want to learn how to do something? 86 percent of consumers in the United States will head to YouTube to learn. The platforms are the world’s largest search engine, and that means the video is becoming a popular way of consuming content.
A recent study revealed that videos increase conversions rates up to 80 percent, particularly when on your landing pages. Do you now understand why you should implement an effective video marketing strategy?
Now you know how to market your HVAC services better this year. However, this knowledge is useless unless you implement it. Consult with an experienced digital marketing expert to ensure that everything is done correctly.