We specialize in Local Marketing and not a specific business type. We work with many local small business owners within a diverse range of business types. Each week we post an article with marketing advice for a different business type that we support. This week, we discuss ways through which manufacturing companies can effectively market their businesses.
As a manufacturer, your biggest challenge is marketing your business to other businesses. Unlike a business- to- consumer organization, you are marketing your products or services directly to other businesses rather than to the public. Business to Business (B2B) marketing techniques employ the same principles as consumer marketing but are executed in a unique way. In the long run, your goal is to convince other businesses to purchase your products or services.
We have put together modern, reliable and cost-effective strategies that will help you reach more companies and grow your business.
Optimize your website for searches using SEO
The most significant step in promoting your manufacturing business is to ensure your website outranks your competitors on popular search engines such as Google. Through SEO, your website can be found in searches by those who are looking for you or what you offer.
Potential customers typically use search engines to satisfy a specific need or look for specific business types. SEO involves the use of words and phrases, labelled keywords, that prospective clients would associate with your manufacturing business or their specific needs. When these keywords are used well, your website is more likely to show up when someone types any word related to your business into a search engine.
For instance, if you are manufacturing exercise books, you might think of using phrases such as “best school exercise books supplier.” In addition, ensure your website is responsive.
Publish engaging information
When sellers look for your products online, they might also be looking for videos, photos or any additional information other than the basic summary they normally see. One way you can attract these clients and retain them is to use more exciting information to describe yourself and optimize it.
Attractive Photos, videos, and educative blogs help customers to learn more about your products and services.
Social Media Marketing
Most business to business companies are often slow at embracing social media marketing. However social media sites such as Facebook, LinkedIn, Instagram and Twitter, provide a significant opportunity for manufacturers to create meaningful relationships with potential clients online.
Social media profiles will put your business in front of your customers online and increase your brand recognition. Social media also helps you get feedback and ideas that will help you during product development.
LinkedIn is a strong platform to advertise your manufacturing business. It offers you an opportunity to make connections with senior-level influencers, decision makers, company managers and top leadership. With a premium Linkedin subscription, you can identify these profiles and contact them directly to get their attention and initiate interactions. Be sure to build your company page with your logo and text that conform to your identity. Include your contact information and descriptions of your products and services to make it easier for connections to learn more about your business. Keep your company page active regular posts, comments and shares.
Other businesses looking for suppliers of products you offer can see you the very moment they search on Google. Whether you are looking to attract more customers, grow sales or gain new visitors to your website, Google Ads can help. Make sure to include a good offer in your ad and direct leads to a landing page with details for next steps. With Google Ads, you only pay when leads click your ads.
Cold calling can be a powerful way to generate B2B leads. Have the whole conversation mapped out and scripted before making the call. This will put you on the right path for achieving your cold call goal- whether it’s booking an appointment or closing a deal.
Postcards give you a lot of room to be creative and stand out from the rest of the print in a mailbox. The goal is to be different. Design, colors, size, shape, paper quality and message are all factors to consider when creating a postcard. The key to a successful postcard campaign is to target the right audience with the right offer at the right time using the right design.
Events can take the form of tradeshows, sports events, conferences, and seminars and offer your manufacturing company a chance to generate new leads. By attending events, you meet your potential clients face to face while marketing your products. This also helps you create lasting relationships that can help you stay on top of your new lead’s mind.
Unlike inbound marketing such as websites, outbound marketing can be cost-effective and easy to strategize. Outbound marketing includes activities such as trade shows, events, postcards, and cold calling.
We can help you put these marketing ideas into practice. We work with local business owners including LOCAL manufacturing and supply companies to promote their businesses at a low cost. Check out our services here https://ellipsismarketing.net/browse-campaigns.php