In an overcrowded fashion market, it is challenging to make your brand outpace its competitors. Over the years, we have found that an effective way to drive growth is a well thought out marketing plan. Here are the top marketing ideas to create brand awareness, boost your online presence, and increase sales.
1. Create a kick-ass logo
The quickest and most important channel for a fashion brand recognition is the business logo. It is the face of the brand. Just think about it; whenever someone says ‘Nike’ or GAP, it will be easy to remember the logo and the brand if you have ever interacted with their product before.
2. Create a unique selling point
One of the critical mistakes that most fashion entrepreneurs make is being unable to market themselves as owing a tagline or style prevalent in their products. Most fashion boutiques follow the current trend. That means your significance will only last a specific season. However, if you have something unique (a unique selling point), you can market it easily.
3. Create high-quality business cards
A dynamic business card is a good way of making your business memorable. Avoid a business card design that shows your brand name and contact information in a boring way. Instead, opt for a custom design that resonates with your brand. Be sure to get high-quality material for your cards. After all, no one wants to carry some cheap paper that will fade within a week or two.
4. Use Pinterest
There’s a good chance your target customers and potential clients are on Pinterest. The platform is image-friendly and simple to use. Besides, its layout is ideal for showcasing what your fashion boutique offer. Ensure you pin the links to your product page on your website or an article that mentions that particular piece.
5. Get smart with online marketing
Effective online marketing requires you to do something more than just setting up a Facebook page for your business and posting occasional updates. Consider creating targeted ad campaigns to reach people in your geographical area and income range. Post outstanding cover photos and posts that feature your items in color.
6. Create an online store
Having your own online store is easy. With an excellent eCommerce website, you can sell everything online, from custom corsets to lavish scarves and other types of clothing. Also, you may need to make a deal with a courier company. All you need is to be in a position to handle demand logistically.
7. Keep your customer hooked on discounts and offers
Promotional discounts and offers are a warm welcome to consumers in the fashion industry. You can communicate these discounts through emails. However, be careful not to send too many emails because they might be perceived as spam.
8. Influencer marketing
Work with the top influencers in your category to gain access to a new audience, achieve social proof, and get unique content. Remember, popular bloggers and vloggers have a dedicated following of individuals or fans who would like to know a thing or two about your brand.
Remember, influencer marketing works best if the blogger or celebrity has a relevant audience, reputation, and can make a significant impact if he or she mentions or uses your products.
Every brick and mortar fashion boutique needs some form of digital presence. Effective marketing can expand your client base and boost your overall role in the community. Therefore, combine both online and offline marketing methods to drive growth.