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What is the true cost of not having a small business website?

Having a website for your small business comes with costs but not having a website for your small business could be costing you even more.

What is the true cost of not having a small business website?

Having a website for your small business is essential. A website allows you to connect with potential customers, showcase your products or services, and build credibility. Without a website, you're missing out on opportunities to grow your business.

Here are some of the true costs of not having a small business website:

  • Lost Sales - Most consumers use the Internet to research local businesses before making a purchase. If you don't have a website, you're missing out on opportunities to reach potential customers who are searching for businesses like yours. Not having a website makes it harder for potential customers to find you and your products or services and you're losing out on sales that you could have made if you had a website.
  • Reduced Credibility - Having a website is seen as a sign of credibility. If you don't have a website, potential customers may hesitate to do business with you. They may think that your business is not legitimate or that you're not serious about your business. Having a website gives your business a professional appearance, which can help to increase customer trust in your brand.
  • Increased Marketing Costs - Without a website, you'll have to spend more money on marketing to reach potential customers. You'll need to invest in print advertising, direct mail, and other forms of marketing that are less effective than a website. In addition, online marketing is often much more cost effective than traditional forms of marketing. With a website, you can use online marketing channels such as social media and search engine optimization to reach potential customers at a lower cost.
  • Lower Customer Satisfaction - Customers who have a positive experience with your website are more likely to do business with you again. A well-designed website can help you build relationships with customers and create a positive impression of your business. Without a website, you're missing out on an opportunity to create a positive customer experience that can help to build loyalty and repeat business.
  • Less Competitive - Businesses with websites have a significant competitive advantage over those that don't. A website allows you to differentiate yourself from your competitors and make a positive impression on potential customers. Without a website, you may be losing out to competitors who have a stronger online presence.
  • Difficulty Getting Financing - Without a website, you may have difficulty getting approved for loans or other forms of financing. Many lenders and investors will want to see that your business has a website before they're willing to invest in your business. Having a website can help to demonstrate that your business is legitimate and professional, which can help to increase your chances of getting financing.
  • Less Visibility Online - Businesses that don't have a website are less likely to be featured in online directories and search engine results pages. This means that potential customers may not be able to find your business when they're searching online. Having a website can help to increase your visibility online, making it easier for potential customers to find your business.
  • Missed Opportunities for Online Marketing - Without a website, you'll miss out on opportunities to generate leads and sales through online marketing. Online marketing channels such as social media and search engine optimization can be incredibly effective for driving traffic and sales to your business. Without a website, you won't be able to take advantage of these marketing channels.
  • Difficulty Building Relationships - A website can be an important tool for building relationships with customers and partners. Without a website, you may have a harder time building relationships with these important stakeholders. A website can be used to showcase your products or services, share customer testimonials, and provide information about your business. This can help to build trust and credibility with customers and partners.

The true cost of not having a small business website is high. If you're serious about growing your business, you need to invest in a website. When you’re ready to create a website for your business, you can find templates and tutorials online, or hire a web designer to help you create it. The cost of creating a website will vary, but it's an investment that will outweigh the cost.

Want to know more about building a website? Read our article, “Website Building: DIY vs. Design Agency”, or contact us.

Tags: website, cost

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Geoff Strauss
Apr/25/2023

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