If you’ve got a landscaping business, having an effective website can mean a lot more business. Here’s what you need to know about what to include in a landscaping website.
What to Include in a Landscaping Website
When creating a website for a landscaping business, there are several key elements that you need to include in order to effectively showcase your business.
Design - The first thing that your landscaping website needs is a clear and professional design. This includes a visually appealing layout, high-quality images, and consistent branding throughout the website. The design should be easy to navigate and make it easy for visitors to find information.
Information - The website should include detailed information about the services that your landscaping company offers. This should include a list of services, such as lawn care, tree trimming, garden design, etc., as well as a description of each service and pricing information. It’s also good to include customer testimonials, reviews, and case studies that provide social proof and help establish your business’s credibility. Reviews, testimonials, and case studies are some of the biggest signals of trust and validation that your landscaping company can deliver on your promise. You should showcase reviews on the home page of your site. You can even bring in reviews automatically from your Google My Business account. To boost your local rankings for SEO, ask happy customers for a descriptive review that includes:
- what city their landscape project took place in
- what services you provided
- what the best part about your service was
Portfolio - A portfolio of your past projects is essential for a landscaping website. High-quality photographs of previous projects, including brief descriptions of each project, can help potential customers see what your business can do and the kinds of projects you have experience with. Here are some photo ideas for your landscaping website:
- Photos of a before and after for each of your services.
- Project-based photos that you organize in a gallery.
- Photos of your team, both professional headshots and while working.
- Photos that might help your visitors understand your service process.
- Photos of any well-known, local landmarks or businesses you have done work for.
These types of photos can help build trust and give your brand personality.
Contact Page - Your landscaping website needs a contact page. Your contact page should have clear, detailed, and up-to-date information about how to reach your business. This can include things such as your phone number, email address, and physical address. Ideally, your contact information should be visible no matter where a visitor is on your site. The easiest way to achieve that is with a sticky header. A sticky or fixed header is a website navigation tool that fixes the menu to the top of the screen as the user scrolls down a page. Make sure your phone number and email are in your site’s navigation and are easy to find. They should be at the top of the page and the bottom or you should at least have a “Contact” button. Your contact button should lead to a page on your website that has all forms of contact information, such as an address, phone number, email, social media, etc. It’s also a good idea to provide an online contact form that lets visitors easily send a message or ask for more information.
Blog - Another important feature to have on your landscaping website is a blog. You can use your blog to share landscaping tips and advice, and highlight new projects, promotions, and events. It’s also a great place to talk about any awards or certifications your business has received.
Call To Action(CTA) - Don’t forget to include a great call to action. A CTA is the component of a website that drives visitor action. A CTA can be as simple as a “Contact Us” button or link.
Mobile and SEO - Make sure that your landscaping website is mobile-friendly and optimized for search engines. Being mobile-friendly and search engine optimized ensures that your website is easily accessible to visitors on all devices and that it’s easily found using search engines.
There’s a lot to think about when considering what to include in a landscaping website if you want it to showcase your business in a way that will attract new customers. If you don’t have the time or the skills to do it yourself, consider hiring a professional agency.
If you want to know more about websites, check out our article, “Website Building: DIY vs. Design Agency”, or contact us.
Tags: landscaping, website