How Spring Postcards Put WM Landscaping in 5,000 Mailboxes Around Newark

Every spring, homeowners decide who’s going to fix up their yard. WM Landscaping’s postcards made sure about 5,000 homes around Newark had their name on the fridge when that moment came.

The Challenge

Spring is the busiest decision season in landscaping. Winter leaves yards overgrown and tired, and homeowners start looking for help all at once. WM Landscaping wanted to be the first name families thought of, before those families picked up the phone and called someone else.

What We Did

• Designed a spring-cleaning postcard with one clear offer, so a busy homeowner could understand it in the three seconds between the mailbox and the kitchen counter.
• Picked about 5,000 homes in the neighborhoods around Newark: close to their base, easy to service, and full of the kind of homes that need regular yard care.
• Handled the design, printing and mailing from start to finish, so the owner didn’t spend a minute on it.
• Timed it for spring, when people are actually thinking about their yards.

The Results

• About 5,000 local households received WM Landscaping’s offer right when they were planning spring yard work.
• A happy owner, and a smarter plan. Looking at all of WM Landscaping’s marketing side by side, postcards were a strong way to reach a whole neighborhood at once. For everyday leads, Google searches turned out to be even more cost-effective, so we helped them shift their budget at the right time.

What This Means for Your Business

There’s no single “best” marketing. There’s the right tool for the right moment. Postcards are great for reaching every home in a neighborhood at once, especially around seasonal moments. Door hangers shine when your crew is already on the street. Google wins when people are searching right now. At Ellipsis, our job is to know which one will work best for your business, and when.

Want to reach every home in your neighborhood at the right moment? Explore our Direct Mail Program →

More of WM Landscaping’s story: Their website · Getting found on Google (SEO) · Google Ads · Facebook Ads · Door hangers · Bilingual promo cards