How Bilingual Promo Cards Brought WM Landscaping New Spanish-Speaking Customers

WM Landscaping’s bilingual promo cards spoke to Spanish-speaking homeowners in their own language and brought in customers that English-only marketing was missing.

The Challenge

Many families in the Bay Area speak Spanish at home, yet most local marketing is written only in English. WM Landscaping also offers much more than lawn care: specialty work like lawn installation, concrete and deck repairs. Advertising every one of those services online, in two languages, would cost more than a small crew could justify.

What We Did

• Designed double-sided promo cards: English on one side, Spanish on the other. Every household could read the offer in the language they’re most comfortable with.
• Put their specialty services front and center, so customers who knew them for one job learned they could call WM Landscaping for the next one too.
• Printed them ready for the crew to hand out to customers and neighbors while already on the job. No ad spend and no delivery costs.

The Results

• New Spanish-speaking customers who responded to a business that spoke to them in their own language.
• More trust from the first moment. A card in your own language, handed to you by the crew working next door, says “we’re your neighbors” in a way no online ad can.
• Specialty services promoted affordably, without paying for online ads for each one.
• Highly profitable, because the crew was already in the neighborhood to hand them out.

What This Means for Your Business

If some of your customers prefer another language, speaking to them in it is one of the simplest ways to stand out. Many of your competitors aren’t doing it. A small, smart piece of print can open a whole new group of customers.

Want marketing that reaches every customer in your community? Explore our Print Design Program →

More of WM Landscaping’s story: Their website · Getting found on Google (SEO) · Google Ads · Facebook Ads · Postcards · Door hangers