How WM Landscaping Gets Found on Google by Customers Who Didn't Know Their Name

“We found you on Google.” WM Landscaping hears it from new customers all the time. In just the last six months, more than 850 people looked them up on Google, close to 250 asked for directions, and the calls came in without a single paid ad.

The Challenge

Here’s how most people hire a landscaper: they pull out their phone, search “gardener” or “landscaper near me”, and call one of the first few names they see. If you’re not in those first few results, you don’t exist to that customer, no matter how good your work is.

WM Landscaping was doing great work, but online they were hard to find. The only reliable way to get in front of new customers was to pay for ads every single month.

What We Did

• Claimed and cleaned up their listings on Google Maps and the major directories. Their name, phone number and service area now match everywhere. That consistency tells Google they’re a real, established local business worth showing.
• Made their website speak Google’s language. Each service and each area they serve has a clear place on the site, so they come up for what customers actually search, not only for their company name.
• Kept at it, year after year. Local search isn’t a one-time fix. We keep their presence healthy and growing, so their place in the results gets stronger over time instead of fading.

The Results

From their Google listing alone, in just one recent six-month stretch:

• More than 850 people viewed their business on Google, about half of them on Google Maps, the place people go when they’re ready to hire.
• Close to 250 people asked for directions, and about 3 a month called directly from the listing.
• Strangers become customers. People who had never heard of WM Landscaping find them through everyday searches like “gardener” and “gardener rates per hour in Newark”.
• The ads could be switched off. Being easy to find on Google now brings in the work that used to cost them every month.

What This Means for Your Business

Ads stop working the day you stop paying for them. Being found on Google keeps working, and it gets stronger the longer you invest in it. For a local service business, it’s one of the few kinds of marketing that keeps paying you back month after month.

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More of WM Landscaping’s story: Their website · Google Ads · Facebook Ads · Postcards · Door hangers · Bilingual promo cards