What Facebook Ads Really Did for a Local Landscaping Crew

Facebook made WM Landscaping a familiar name in neighborhoods around Newark. Because we measure every channel, it also showed us exactly where their marketing dollars work hardest.

The Challenge

Landscaping is a visual business. Homeowners want to see a crew’s work before they let them into the backyard. WM Landscaping had years of beautiful projects to show, but the only people seeing them were customers who already knew them. They wanted more local people to recognize their name.

What We Did

• Turned their best finished projects into Facebook photo ads: fresh lawns, new fences, transformed yards. The work did the talking.
• Showed them to homeowners near their Newark base, the neighbors most likely to hire a local crew.
• Tracked what the ads actually produced, not just likes and views, so we could judge them on real business results.

The Results

• A more familiar name around the neighborhood. Neighbors who saw WM Landscaping’s work in their feed were more likely to recognize the company when they saw a truck on their street, found a door hanger, or searched Google later.
• An honest answer about what works. The ads built awareness, but they didn’t bring in as many direct leads as Google did. We told the owner that plainly and helped shift their budget to Google, where people search for “fence repair” and “junk removal” when they need it, and where those searches turned into paying jobs.

What This Means for Your Business

Every channel has a job. Facebook is great at making people know you. Google is great at catching people the moment they need you. A good marketing partner measures both and puts your money where it works best for your business, instead of selling you more of everything.

Not sure which marketing is right for your business? Explore our Facebook Ads Program →
Talk to us, and we’ll give you an honest recommendation, even if it isn’t Facebook.

More of WM Landscaping’s story: Their website · Getting found on Google (SEO) · Google Ads · Postcards · Door hangers · Bilingual promo cards