How 7,000 Products and an Online Quote Cart Took Frank & Ron Motel Supplies Digital

Frank & Ron Motel Supplies went from an outdated website with an incomplete catalog to more than 7,000 products online, each added by hand. Wholesale buyers now build a cart and request a personalized quote, which saves the team about ten times the effort of quoting by phone.

The Challenge

Frank & Ron is a wholesaler, so they can’t simply post prices online. Their website was years old, and its catalog was out of date and incomplete. Quoting meant a phone call, if the buyer called at all: take down the order, hang up, call suppliers for prices, then call the buyer back. That’s a slow way to serve a motel owner refitting 20 or 50 rooms.

What We Did

• Built the entire catalog by hand. More than 7,000 products, one at a time, each with the words buyers actually search for. It was hard work, and it’s what makes everything else on this page possible.
• Solved the wholesale pricing problem. Buyers add what they need to a cart and submit it online, then get a personalized quote back. Prices stay private, and the team already knows exactly what the buyer wants.
• Made products easy to find, with simple search by title, description or item number.
• Gave them a place for specials, so new offers can go online whenever they have one.

The Results

• About ten times less effort per quote, because the order arrives complete instead of over a phone call.
• More than 2,000 product searches a year by buyers on the site.
• Buyers well beyond their home base, with visitors from Texas, New York, Florida and beyond.
• A business that’s truly digital now, without giving up the personal pricing its wholesale customers expect.

What This Means for Your Business

“We can’t sell that way online” is often just a problem no one has solved yet. Frank & Ron couldn’t publish prices, so we built a website around how they actually do business. Your website should fit the way you work, and take work off your plate rather than add to it.

Think your business is too complicated for a website to help? Explore our Website Program →
No long contracts and no pushy sales pitch. Just an honest answer about what your website could be doing for you.

More of Frank & Ron Motel Supplies’ story: Getting found on Google (SEO) · Google Ads