How Frank & Ron Motel Supplies Got 2.5X More Visitors From Google Without Paying for Clicks

Frank & Ron Motel Supplies had a duplicate Google listing, the wrong address and a website Google could barely understand. Today about two and a half times as many people reach them from Google search, without a single paid click.

The Challenge

Hotel and motel owners search for exactly what they need, down to the brand and model. Frank & Ron’s online presence wasn’t ready for that. They had a duplicate listing, a wrong address and the wrong keywords, and their website wasn’t built to be found at all. Their deep product range was effectively invisible to the people looking for it.

What We Did

• Cleaned up their listings, removing the confusion of duplicates and correcting the address, so Google can trust who they are and where they are.
• Put the right words on every product. As we built their catalog of more than 7,000 products, each one got the keywords buyers actually use.
• Built the site to be found, so each product page can show up on its own when someone searches for that item.

The Results

• About two and a half times more visitors from Google search, around 460 a month, up from about 175 when we started.
• Product pages doing the selling. Air conditioning units, commercial flooring and hospitality beds now bring in buyers straight from Google.
• Specials that get found. When they add a special offer, it often shows up near the top of Google, with no ad spend behind it.

What This Means for Your Business

Every product or service you offer is another chance to be found, but only if it has its own page with the right words on it. That work is slow and unglamorous, and it keeps paying off for years, long after an ad would have stopped.

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More of Frank & Ron Motel Supplies’ story: Their website · Google Ads