How Going Nationwide on One Product Brought Frank & Ron Motel Supplies About 100 Leads in a Year

Before working with us, Frank & Ron Motel Supplies did pretty much no marketing. One focused nationwide ad campaign brought in about 100 calls and inquiries in a year, from buyers across the country.

The Challenge

Frank & Ron is based in Hayward, but they ship nationwide. With thousands of products to choose from, the question was where to start. Spread an ad budget across everything and it disappears. The smart move was to pick the product with the most demand and go after it.

What We Did

• Focused on one big opportunity: PTAC units, the wall-mounted heating and cooling units you see under hotel room windows, starting with the Amana brand.
• Went nationwide, because that’s where the buyers are, not just the local area.
• Measured what we could prove: calls and web inquiries, so the owner could see what the ads actually produced.
• Kept adapting. We now run ads built around their special offers, using what we learned about what buyers respond to.

The Results

• About 100 calls and web inquiries in twelve months, or about 8 a month.
• Real conversations. More than half of the calls lasted over a minute, and many lasted several.
• A national reach. Calls came from states including Alabama, Georgia, Virginia, Massachusetts and Ohio, far beyond their home market.

What This Means for Your Business

You don’t have to advertise everything you sell. Find the product people are already searching for, go wherever those buyers are, and count every call and inquiry. For a wholesaler, even a handful of the right conversations can be worth a lot.

Have something worth selling beyond your own backyard? Explore our Google Ads Program →
No long contracts and no pushy sales pitch. Just an honest look at what your ads should be doing.

More of Frank & Ron Motel Supplies’ story: Their website · Getting found on Google (SEO)