How We Built Pizza Station's Brand and Website From Day One

Pizza Station opened in Hayward with nothing online: no name on the web, no logo, no website. We built all of it, from picking the domain to the finished site. Now more than 12,000 visitors a year find them online and head straight to their favorite app to order.

The Challenge

A new pizza place has to win over a neighborhood fast, and these days that starts on a phone. Pizza Station was brand new and had no online presence at all. The owner knows how to build a website himself, but he’d rather spend his time making pizza. He came to us on the recommendation of Satti Satvinder, another client of ours, and chose us for the quality of our work.

What We Did

• Built the brand from scratch, from choosing the domain name to the logo and the look and feel of the site, around their “All Aboard!” station theme.
• Built a website that makes people hungry, with the menu, the specials and the vibe of the place up front.
• Connected every way to order. Customers pick their favorite app, whether that’s Toast, Slice or DoorDash, and order in a tap. No new app to learn.
• Keep it fresh, with deals and menu updates whenever the owner needs them.

The Results

• More than 12,000 people in the US visited the site in the past year.
• Google sends more than 4,000 visits a year, from people searching for pizza nearby.
• An owner who can focus on pizza. He’s very happy with us, and he’s since referred another business, Kiki Brows, to us too.

What This Means for Your Business

Customers check you out online before they ever walk in. A website doesn’t have to take orders to bring in business. Its job is to make a great first impression and point people to the easiest way to buy. Get that right from day one, and you can spend your time on what you do best.

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No long contracts and no pushy sales pitch. Just an honest answer about what your website should be doing for you.