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How do you increase memberships for your non-profit organization?

Do you have a non-profit organization? Are you looking for ideas to increase memberships? Here are some you can use.

How do you increase memberships for your non-profit organization?

The success of your non-profit organization depends on memberships and donations to fund its programs and services. Getting people to join and support your cause, however, can be hard to do. With so many organizations competing for people's attention, you have to have a solid strategy in place to increase memberships for your non-profit organization. Here are some proven ways to help you attract and retain members.

  • Define Your Target Audience - Before you can start recruiting new members, you need to define your target audience. This includes understanding the demographics, interests, and needs of the people you’re trying to attract. Once you know who your target audience is, you can tailor your messaging and outreach efforts to better resonate with them. 
  • Develop A Clear Value Proposition - People are more likely to join your organization if they feel like it offers something valuable to them. To increase your memberships, you need to develop a clear value proposition that communicates the benefits people will get from joining your non-profit. This could be access to exclusive events or resources, the chance to make a difference in their community, or the opportunity to network with like-minded individuals. You should make sure to highlight these benefits in your marketing materials and outreach efforts.
  • Build A Strong Online Presence - It’s critical for any organization looking to increase memberships to have a strong online presence these days. This includes having a well-designed website that’s easy to navigate and provides visitors with all the information they need about your non-profit, especially how to join. You should also be active on social media, using platforms like Facebook, Twitter, Instagram, etc. to connect with potential members and share updates about your organization's activities.
  • Offer Incentives For New Members - People love incentives, and offering a reward for joining your non-profit can be an effective way to attract new members. This could be anything from a free t-shirt or sticker to a discount on membership fees. The key is to make the incentive appealing enough to encourage people to sign up while also being financially viable for your organization.
  • Host Events And Activities - Hosting events and activities is a great way to engage with your community and attract new members. This could include things like educational workshops, fundraising events, or volunteer opportunities. Not only do events provide a fun and interactive way for people to learn about your organization, but they also give you the opportunity to connect with potential members on a more personal level.
  • Partner With Other Organizations - Collaborating with other non-profit organizations can be an effective way to increase memberships. By partnering with organizations that share your mission or target audience, you can pool your resources and reach a wider audience. This could involve co-hosting events, cross-promoting each other's organizations, or even merging to create a more significant impact.
  • Use Storytelling To Showcase Impact - People want to know that their time and money are making a real difference. To increase memberships, it's important to showcase the impact that your non-profit is making. One effective way to do this is by using storytelling to bring your mission to life. Share stories of people whose lives have been positively impacted by your organization or highlight the progress you have made in achieving your goals. This can help potential members connect emotionally with your cause and feel inspired to get involved.
  • Create an Onboarding Plan - If you don’t already have one, establish an onboarding plan. An onboarding plan is a roadmap for a new member's first year in your nonprofit. They ensure every member has the same experience, and that their expectations are met. They’re important because members are more likely to renew their membership if their onboarding process is clear and organized. Onboarding plans can vary. For example, if you only have membership dues at certain times, you’ll need to make your onboarding plan fit this schedule.

Increasing memberships for your non-profit organization requires a strategic approach that’s tailored to your target audience. By implementing the ideas above, you can attract and retain members who are passionate about your cause. Don't forget, building a strong and engaged membership base takes time and effort, so be patient.

If you want to know more about marketing your non-profit organization, read our article, “Top 5 best practices for marketing your non-profit organization”, or contact us.

Tags: memberships, non-profit organization

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Geoff Strauss
Feb/21/2023

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