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How To Create An Attractive Website

Just having a website isn’t enough in the highly competitive global online marketplace. If you want your website to perform well, it needs to be attractive to visitors and prospects. Here’s how to create an attractive website that will be more effective for your small business. 

How To Create An Attractive Website

In the modern digital age, having an attractive website is essential for your business to be successful. A well-designed website can help you attract new customers, build brand awareness, and increase sales. When it comes to creating an attractive website, there are a lot of factors to consider. Here are some of the most important things to think about.

  • Visual Appeal - Your website should be visually appealing and easy on the eyes. This means using high-quality images/videos and choosing colors and fonts that complement each other.
  • Clarity - Your website should be clear and easy to navigate. Visitors should be able to find what they're looking for quickly and easily.
  • Purpose - Your website should have a clear purpose. What do you want visitors to do when they come to your site? Do you want them to learn more about your company, make a purchase, or contact you?
  • Functionality - Your website should be functional and user-friendly. Visitors should be able to interact with your site without any problems.

In order to create an attractive website, here are a few of the things you need to do.

  • Start with a strong foundation. Design is the foundation of your website. Choose a template or theme that you like, and then customize it to match your brand.
  • Use high-quality images and videos. Images and videos can make a big difference in the overall look and feel of your website. Make sure to use high-quality images that are relevant to your content.
  • Choose the right colors. The colors you use on your website can have a significant impact on its appeal. Choose colors that are consistent with your brand, and that create a positive user experience.
  • Use clear and concise text. Your website's text should be clear and concise. Avoid using jargon or technical terms that your visitors may not understand.
  • Make your website easy to navigate. Visitors should be able to find what they're looking for quickly and easily. Use clear navigation menus and labels to help them easily explore your site.
  • Optimize your website for mobile devices. A lot of people use their smartphones and tablets to access the internet. Make sure your website is optimized for mobile devices so that visitors can view it easily on smaller screens.
  • Test your website. Once you've created your website, it's important to test it regularly to make sure it's working properly. Check for errors, and make sure the pages load quickly.

Here are some more suggestions for creating an attractive website.

  • Use a consistent design throughout your website. A consistent design creates a cohesive look and feel.
  • Keep your website's content up-to-date. Up-to-date content shows visitors that you're active and relevant.
  • Use social media to promote your website. Using social media will help you reach a wider audience.
  • Track your website's traffic and analytics. You need to track data if you want to see what's working and what's not.

If you want to see some attractive websites, here are a few examples along with what makes them attractive.

  • Apple - Apple's website is a great example of clear, concise design. The website is easy to navigate, and the text is easy to read. The use of high-quality images and videos also helps to make the website visually appealing.
  • Google - Google's website is simple, easy to use, and the use of white space helps to make the text and images stand out. The website also loads quickly, which is important for mobile users
  • Netflix - Netflix provides a great example of how to use video to create a visually appealing website. The website features short videos that showcase the company's content. The videos are high-quality and engaging, and they help to make the website more interesting to browse.

Creating an attractive website takes time and effort, but it's worth it is worth your investment. By following the guidelines we’ve provided, you can create an attractive website that will help you reach your target audience and achieve your business goals.

If you want to learn more about the value of having a website for your small business, you can read our article, “What is the true cost of not having a small business website?” or contact us.

Tags: website creation, guide

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Geoff Strauss
Jul/18/2023

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