EDDM (Every Door Direct Mail) is a cost effective postcard mailing service run by USPS (United States Postal Service) using which you can have your postcard mailers delivered to all homes or businesses on your choice of USPS routes. Unlike regular mail, EDDM costs very little, which allows you to reach more people at less cost.
How to run a EDDM Marketing Campaign
- Go to USPS EDDM online tool (https://eddm.usps.com/eddm/customer/routeSearch.action) and select the routes you want to send your postcards to. You can select multiple routes and the tool will tell you the total count of postcards you need to print. The tool will also tell you at which USPS office you should be going to deliver your postcards.
- Get your postcards designed and printed. Keep in mind, USPS has specific guidelines for paper quality and content. Please check USPS website for the most accurate and latest specifications. We custom design and print EDDM postcards and very affordable prices. For more details, click here: [Ellipsis Print Services]
- Once you have your postcards printed, bundle as per USPS EDDM guidelines, fill the necessary EDDM form, and deliver everything at the USPS office. And you are done!
A word of caution - while all this may sound simple and easy (and for the most part it is!), be ready to spend some significant time for doing all this. Besides that, USPS EDDM online tool isn't very sophisticated. So if you are looking for a more sophisticated ways to find the most effective neighborhoods and routes, you may have to spend a lot of time in doing so. If all that doesn't sound fun, don't worry, our full service EDDM program may be just right for you! You can learn about our full service EDDM postcards program here: [Ellipsis EDDM Postcards Marketing Program]