How Fixing Its Google Listings Brought Castro Valley Animal Hospital 300+ Free Appointment Requests a Year

Castro Valley Animal Hospital’s listings were set up wrong across Google and the online directories. Once we fixed them, Google search became a steady source of new clients: more than 300 appointment requests a year from people who found the practice on Google, without paying for a single click.

The Challenge

When a pet owner needs a vet, they search “vet near me” and pick one of the first few names on the map. Castro Valley Animal Hospital’s location wasn’t set up properly, and there were multiple mistakes spread across different online directories. Wrong or inconsistent information confuses Google, and confused search engines show your competitors instead of you.

What We Did

• Fixed their location on Google Maps, so the practice shows up where it actually is, for the people actually nearby.
• Hunted down and corrected the mistakes across online directories, so their name, address, phone number and details match everywhere. Consistency is one of the strongest signals that tells Google a business is real and trustworthy.
• Kept it maintained, year after year. Listings drift, directories change, and new errors creep in. We keep watching, so their place in local search keeps getting stronger instead of slipping.

The Results

• More than 300 appointment requests a year from people who found them on Google, about 25 a month, without any ad spend behind them.
• Thousands of pet owners finding the practice through Google search every year.
• Free clients, on top of the paid ones. Search works alongside their Google Ads, so the practice gets new clients both ways.

What This Means for Your Business

Ads stop the day you stop paying. Being found on Google keeps working. And with one veterinary client worth well over a thousand dollars over a few years, every free appointment request from search is real money in the door.

Want pet owners, or your customers, to find you first? Explore our SEO Program →
We’ll check your listings and tell you exactly what’s holding you back.

More of Castro Valley Animal Hospital’s story: Google Ads · Their website · Postcards