How Bullard Marks Went From Giving Up on Google Ads to 165 Calls a Month

Bullard Marks Veterinary Medical Center had tried agencies and freelancers, seen nothing work, and stopped advertising altogether. Today their ads bring in about 165 phone calls every month, close to 2,000 a year.

The Challenge

By the time Bullard Marks came to us, they had lost trust in Google Ads. They had paid agencies and freelancers, and none of it had worked, so they had pretty much stopped marketing. They agreed to try again for one reason: another veterinary practice they knew, Castro Valley Animal Hospital, showed them the results we had produced. For a vet, giving up on advertising is costly. Industry data shows a single new client is worth well over a thousand dollars over just a few years of care.

What We Did

• Rebuilt their ads around pet owners who need a vet now, so someone searching nearby sees Bullard Marks with a one-tap button to call.
• Put them on the map, not just the search page. A dedicated local campaign reaches people looking for a vet close by and helps them get directions to the clinic.
• Protected their own name, so people searching for Bullard Marks reach Bullard Marks.
• Measured what matters: phone calls, website requests and directions to the clinic, not just clicks.
• Stayed a phone call away. The practice can call or text us directly, and things get done within hours or minutes, not days.

The Results

• About 165 calls a month from the ads, close to 2,000 a year.
• About 85 requests for directions to the clinic every month, from people ready to come in.
• Trust rebuilt. A practice that had given up on advertising has now kept its ads running with us for years.

What This Means for Your Business

If ads have burned you before, the channel may not be the problem. It may be how the ads were run and how little anyone measured. You should be able to see how many calls your ads bring in, and you should be able to reach the people running them.

Tried ads before and got nowhere? Explore our Google Ads Program →
No long contracts and no pushy sales pitch. Just an honest look at what your ads should be doing.

More of Bullard Marks’ story: Their website · Getting found on Google (SEO)

Other veterinary practices we work with: Castro Valley Animal Hospital: Google Ads · Website · SEO · Postcards | Selma Pet Clinic: Google Ads · Website