How Testing Postcards Helped Castro Valley Animal Hospital Find Its Best Source of New Clients

We reached local pet owners with a welcome offer for new clients, measured every response, and used what we learned to put Castro Valley Animal Hospital’s marketing budget where it would bring in the most new clients.

The Challenge

Every veterinary practice wants more new clients, and there’s no shortage of ways to reach them: mail, ads, search, social media. The real question is which one brings in new clients most efficiently for this practice, in this neighborhood. The only way to know is to test and measure.

What We Did

• Targeted local pet owners, using address lists built for veterinary marketing, in the neighborhoods around the practice in Castro Valley and Hayward.
• Designed a postcard with a clear welcome offer: a discount on a new client’s first visit, the simplest possible reason to give a new vet a try.
• Handled everything: design, printing, address selection and mailing.
• Measured every response, so the practice would know exactly what the postcards brought in compared with their other marketing.

The Results

• New pet owners came in with the welcome offer.
• A clear answer, fast. Measured side by side, Google Ads brought in new clients more efficiently than mail for this practice. So instead of continuing to mail, we moved that budget into Google Ads.
• That decision paid off. The ads now bring in around 140 calls a month, and the practice has been growing more than 20% a year.

What This Means for Your Business

Great marketing isn’t about using every channel. It’s about finding the one that works best for your business and putting your money there. Postcards are a strong fit for many businesses, especially with the right offer in the right neighborhood. A good partner tests, measures, and tells you honestly where your money will work hardest.

Want to find out what works best for your business? Explore our Direct Mail Program →
We’ll help you test it the smart way, with clear numbers and an honest recommendation.

More of Castro Valley Animal Hospital’s story: Google Ads · Their website · Getting found on Google (SEO)