How a Small-Town Vet Went From No Ads to 240 Phone Calls a Month

Selma Pet Clinic wasn’t running any ads, but wanted to. Today their ads bring in about 240 phone calls every month, close to 2,900 a year, and more than 8 in 10 callers have a local area code.

The Challenge

Selma Pet Clinic wanted more clients and knew advertising could help, but they weren’t running any ads. In a small town, it’s easy to assume there aren’t enough people searching to make ads worthwhile. And for a clinic owner busy with patients, working out where to start isn’t realistic.

What We Did

• Started with the people who need a vet today. When a pet owner in and around Selma searches for a vet, they see Selma Pet Clinic with a one-tap button to call.
• Added a local campaign that puts the clinic in front of people nearby and helps them find their way there.
• Measured what the owner cares about: phone calls and appointment requests, not clicks.
• Stayed fast. When the clinic needs something changed, it gets done quickly, not eventually.

The Results

• About 240 calls a month from the ads, close to 2,900 a year.
• More than 8 in 10 callers have a local area code, so the budget is reaching the clinic’s own community.
• About 75 requests for directions to the clinic every month.
• More than 100 appointment requests a year directly from the ads.

What This Means for Your Business

You don’t need to be a big business in a big city to make ads work. Small towns have customers searching too, often with fewer competitors going after them. Done right, even a modest budget can keep the phone ringing.

Think your town is too small for ads? Explore our Google Ads Program →
No long contracts and no pushy sales pitch. Just an honest look at what ads could do for you.

More of Selma Pet Clinic’s story: Their website

Other veterinary practices we work with: Bullard Marks: Google Ads · Website · SEO | Castro Valley Animal Hospital: Google Ads · Website · SEO · Postcards