How Selma Pet Clinic Swapped a Cookie-Cutter Website for 500+ Appointment Requests a Year

Selma Pet Clinic was overpaying for a cookie-cutter website. Their new one brings in more than 500 appointment requests a year, most of them from pet owners who found the clinic on Google.

The Challenge

Selma Pet Clinic had a website, but it looked like everyone else’s, and they were paying too much for it. A template site doesn’t tell pet owners why they should choose your clinic, and it doesn’t give them an easy reason to book. They heard about us through IAVMA, a veterinary association that is also our client.

What We Did

• Replaced the template with a site built for their clinic, so pet owners can see who they are and what they offer.
• Made requesting an appointment quick and simple on any phone.
• Built it to be found on Google, so the site brings in clients on its own, not only from ads.
• Took the website off their plate. Hosting, updates, backups and security are handled by us, and when the clinic needs something changed, it gets done fast.

The Results

• More than 500 appointment requests a year through the website, about 45 a month.
• Most of those requests come from people who found the clinic on Google, without an ad behind them.
• A website the owner doesn’t have to worry about, and a fair price for it.

What This Means for Your Business

Paying more for a website doesn’t get you more customers. What matters is whether people can find you, trust you and easily get in touch. If your site could belong to any business in your industry, it’s probably not doing that job.

Paying too much for a website that does too little? Explore our Website Program →
No long contracts and no pushy sales pitch. Just an honest answer about what your website should be doing for you.

More of Selma Pet Clinic’s story: Google Ads

Other veterinary practices we work with: Bullard Marks: Google Ads · Website · SEO | Castro Valley Animal Hospital: Google Ads · Website · SEO · Postcards